Share:
May 20, 2022
We are excited to share that the Tour of Britain, the UK’s biggest professional cycle race, will support the Sport Together Fund delivered by Beyond Sport. In the build-up to and during the eight-stage Tour on September 4-11, a series of activations are being planned to encourage fans to donate to the Fund’s first initiative of supporting Ukrainian refugees and displaced persons. The Tour, which began in 2004, is Britain’s biggest free-to-watch sporting event. In 2022, 20 teams of six riders each will compete over eight days. The partnership with Tour of Britain will also extend to The Women’s Tour on June 6-11.
Launched at the Sport Industry Awards last Thursday, the Sport Together Fund was created to leverage the platform of sport to support sport-based development organisations around the world that step up to the challenge when the communities they serve face conflict, harm and insecurity. As the world responds to the Russian invasion of Ukraine, the Fund will provide direct support to community organisations that are using sport to provide vital resources to Ukrainians during and coming out of the crisis.
“As soon as we heard the news of Beyond Sport’s initiative, we knew this was something that we wanted to support with our events,” said Hugh Roberts, Executive Chairman of Tour of Britain organisers SweetSpot Group. “The past two years have shown the importance of sport in our everyday lives, and it is something that in the UK we are very fortunate to be able to take for granted. The Sport Together Fund is a great way of the sport industry being able to help those that are less fortunate and highlights how the Tour of Britain can be used as a platform to raise awareness of initiatives like this at home and abroad.”
Tour of Britain and The Women’s Tour (The Tours) join the Sport Industry Group, OPUS, Octagon UK, Cake, InCrowd Sports, thinkBeyond, Verve and Nimble Productions as the Fund’s initial supporters.
“By collaborating as a sector and placing sport at the heart of recovery, our ability to provide support for communities becomes that much more effective. The Tour of Britain has an unparalleled platform here in the UK, uniting the world’s leading cyclists with individuals and communities around the world. Beyond Sport is delighted to play a part in the Tour’s goal of affecting social change through the power of sport, by raising awareness and funds to support those facing conflict, harm and insecurity,” said Fred Turner, Executive Director of Beyond Sport.
Donate to the Sport Together Fund today
For more information on how to become a partner of the Fund, please contact Fred Turner, Executive Director of Beyond Sport at [email protected]
Share:
